YAMM alternative for Gmail: EmailMassa vs YAMM
Short answer
YAMM fits people who live in Google Sheets. If you'd rather write and send from the Gmail compose window, want more than 20 free recipients a day to test, or don't want a subscription, EmailMassa costs $2.99 for 30 days, paid once.
Disclosure: this page is written by the EmailMassa team. We list where YAMM is the better choice too.
EmailMassa vs YAMM at a glance
| Tool | Type | Free plan | Cheapest paid | Billing | Daily cap |
|---|---|---|---|---|---|
| EmailMassa | Chrome extension | 1 campaign/day, 30 campaigns total | $2.99 for 30 days ($29 for 365 days) | One-time payment, no auto-renewal | 500/day on @gmail.com (Gmail's limit) |
| YAMM | Google Sheets add-on | 20 recipients/day | Pro $6/month billed annually ($72) in the US; $3/month ($36/year) in some other countries | Subscription, price depends on billing country | 20/day free; paid plans bounded by Gmail's 500/day |
Prices checked on the official pages on November 5, 2026: YAMM pricing, EmailMassa pricing. Gmail's own limit is 500 emails per day for a personal account (Gmail Help); no extension raises it.
When to pick YAMM
- Your whole workflow already lives in Google Sheets and you want to send from there.
- You qualify for YAMM's lower regional price ($3/month billed annually).
- You prefer a subscription billed once a year.
When to pick EmailMassa
- You send a campaign now and then and don't want a monthly subscription: $2.99 buys 30 days, $29 buys a year, and nothing renews on its own.
- You want to write in the Gmail compose window and send from your own account, with merge fields from a Google Sheet, CSV or pasted list.
- You want open and click tracking, scheduling, templates and an unsubscribe header in the same tool.
Where EmailMassa is weaker: it's newer, with fewer Chrome Web Store ratings. The free plan is for testing (30 campaigns total), not for daily free use. Follow-ups go to the campaign recipients without a "didn't reply" filter.
Other options
See GMass alternative, Mailmeteor alternative, or the full list of 7 mass email extensions for Gmail.
FAQ
Is there a free alternative to YAMM?
EmailMassa has a free plan with 1 campaign per day, up to 30 campaigns. YAMM's free plan allows 20 recipients per day. Mailmeteor and MergeMail offer 50 emails per day for free.
Do I need Google Sheets to use EmailMassa?
No. EmailMassa works inside Gmail. You can import a Google Sheet or a CSV file, or paste a list of emails.
How much does YAMM cost?
YAMM Pro for gmail.com accounts costs $6 per month billed annually ($72) in the US and several other countries, and $3 per month ($36 per year) elsewhere, according to its pricing page (checked November 5, 2026).
Is EmailMassa a subscription?
No. Premium is a one-time payment: $2.99 for 30 days or $29 for 365 days, with no automatic renewal.
P.S.If you only need a few campaigns a month, try the free plan first. It sends your first campaign today from your own Gmail.
Add EmailMassa to Chrome